Each day an estimated 20 billion SMS texts are sent globally, representing a vast amount of communication between individuals as well as businesses.
Facebook’s Mark Zuckerberg recently revealed that a combination of the social network’s Messenger service and its cross-platform IM brand WhatsApp saw a total of 60 billion messages sent each day, according to TechCrunch.
However, in spite of the rise of social media and other alternative forms of messaging, SMS has endured because it is fundamentally device-agnostic and thus one of the most reliable ways to get in touch with someone. Meanwhile, Facebook keeps its messaging platforms locked down, forcing users to commit to using a specific app.
This is why the ability to convert email to SMS is so valuable, since the SMS standard is not owned by one company and can instead be integrated with a range of other communications systems, allowing for inter-operability with a range of solutions.
For businesses there are obvious benefits, including the ability to manage SMS marketing campaigns without requiring all of the work to be done from handheld devices.
Customer services, technical support and delivery updates can all be sent to users via an SMS. And being able to compose an email which is then converted into a text message so that mobile owners can receive it is the ultimate convenience.
Another advantage that SMS offers over instant messaging platforms is that it is backwards compatible with a wide range of handsets, meaning that even people who have yet to invest in a smartphone will be able to receive a marketing text sent out by an organisation.
That is not to say that businesses cannot use modern solutions to engage with customers. Many organisations harness apps such as Snapchat and Instagram to promote products and services as well as run marketing campaigns. But these apps act as closed off ecosystems, whereas an SMS is effectively a universal form of communication.
This compatibility extends to email thanks to the use of dedicated solutions that streamline the process of handling correspondence with customers and clients of all kinds. And because email is also accessible from almost any device with an internet connection, there is no need to rely on the use of a complicated API in order to access SMS capabilities.
An email to SMS service has the added advantage of being surprisingly secure, since providers of these platforms require that credits are deducted from an account for each message sent. This means that it is impossible for any third parties who do not have the right account information to send or receive messages, preventing malicious use of legitimate enterprise services.
SMS campaigns are not only useful for the purposes of marketing and customer engagement, but they can also be gainfully employed in order to better coordinate teams of employees, whether they are out in the field or based on-site. And combining email with this set-up makes it easier to keep track of communications over longer time periods.