No matter what the size of your company, at some point if you want new sales, you may decide to hire a stall at an exhibition. Exhibitions can be a great way to promote your brand, and give you a truly captive audience from buying managers to other decision makers. However, it can be expensive to rent space, and with so many exhibitions out there, how do you decide which ones will have maximum impact? Here’s how to find the right exhibitions to showcase your business, and get the most out of it.
Check business magazines
You’ll usually get more interest in your products or services if you stick to exhibitions that are related to your industry. To get the most out of exhibitions, you first need to find the right ones, and these will often be advertised in business magazines. These specialist publications are great for finding out about events, and keeping you in the loop, so consider subscribing if you haven’t already.
Do your sums
The largest, most prestigious exhibition events are going to be the most expensive, and if they’re not suitable for your business then this can be wasted money. Things you should consider include:
The cost of the exhibition stand
Whether you’ll be provided with tables or any equipment
Costs of staffing the stand
The amount you’ll spend on banners and signage
You may be able to negotiate a deal at the last minute, or find a smaller stand to save costs, but you should weigh up the total with how much potential business you’ll get. If it’s a big, industry specific event, then you may find it particularly useful, but if you’ve only got a vague connection to the exhibition, then think carefully whether it’ll be worth it.
Get professional help
By using a professional exhibition company to deal with your banners and printing, you can find out what’s appropriate for different exhibitions and keep ahead of the competition. If you’re thinking of booking a spot, you could take a look at some of the exhibition experts suppliers. This will give you a good idea of what is available and how to utilise your exhibition space.
The internet remains one of the best sources for information on upcoming exhibitions, and you can often book your stand online. This makes life so much easier, as it means you can find out the right dates without having to call round, and can even look for smaller, less crowded exhibitions in your area. Exhibitions are a great way to put your face out there, but if you’ve never done one before you might be wondering whether it’ll suit your company. Luckily, there are lots of exhibitions out there, and they are often geared to specific industries, so you can be sure to find the right one for your business needs.