You know the thing about opportunity is… it shows up when you least expect it. Whether you’re at a major networking conference among potential clients, or at the grocery store shopping for dinner, there is always someone in need of your products or services. Any time that you can spread the word about your products or services is time well spent. Being prepared for those opportunities is certainly essential.
Sure you have your company website or online portfolio which can prove to be beneficial and prove your credibility. However, there are times when modern technology is just not convenient. When you or the person you’re trying to conduct business with is pressed for time, making an immediate yet strong impression is necessary.
Printed Marketing Materials Are Necessary
With all the technology that business professionals use today, many forget about the simplest form of marketing… promotional materials. Utilizing materials such as business cards, flyers, brochures, and the like can really set you apart from the competition. With effective design choices and quality printing, such marketing materials can increase your chances of gaining a new customer/client.
Common Printed Marketing Materials
There are so many ways that you can market your business in print. Some of the most commonly used include:
- Business Cards
- Post Cards
Each of these marketing materials can be created on a small budget. However, it will require you to pay attention to detail, incorporate unique designs, and ensure that you produce quality prints.
Design Ideas for Printed Marketing Materials
You can’t just slap your company name on a piece of paper or cardstock and expect to get customers. It is important to put your thinking cap on and really come up with a creative yet professional scheme that gives your company that reputation boost it needs. Here are a few design do’s and dont’s:
Do Jot Down Ideas – Whenever you get an idea, be sure to write it down. If you find marketing materials in other locations that catches your eye, grab one so that you can use it for inspiration later.
Do Be Consistent with Your Design Elements – Brand recognition is very important when it comes to print marketing materials. Using too many different concepts throughout your marketing materials can confuse your target audience. Essentially, you want to find a scheme and keep that concept whether you’re printing business cards or flyers.
Do Put Yourself in the Reader’s Shoes – There are hundreds of companies that do the same thing yours does… so you have to ask yourself, “Why should I care?”. Be sure to give your target audience valuable information that they can use to their benefit.
Don’t Cram Information – Space is your friend. It is not ideal to cram your promotional piece with too much information. If the consumer is overwhelmed or cannot find the most important information, it defeats the purpose of the piece altogether.
Don’t Go Overboard on Design – Yes, quality design is essential when creating your own promotional materials, however, you don’t want to go overboard. If the business card or flyer look too busy it will take away from your call to action. Try to keep your materials crisp, clean, and professional for an improved response. (Unless of course you’re in a creative niche such as a web designer, photographer, or artist.)
Do Make Your Call to Action Strong – last but not least, every promotional material you print should have a call to action. What is it that you want your reader to do? Visit your place of business, contact you for more information?
Money Saving Tip: It can get pretty costly to try and print them utilizing your own printers and ink, so you should find a service provider that can print business cards for cheap (or whatever promotional materials you need printed at an affordable rate).
Once you’ve received your printed marketing materials be sure to always have a few on hand. Remember, you can never be too sure when your next customer will cross your path. By following the above mentioned design tips and locating a reputable printing service, you are sure to leave a lasting impression that hopefully turns into a new customer.