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With the tremendous explosion in the newer communication platforms, the hackers are swiftly moving to capitalize in all ways possible. While twitter, MySpace, Facebook and other social media blogging sites/networking used to be the domain of present generation, the trend is now for everyone, regardless of age to use these websites to stay in touch and to spread information. Social engineering is a manipulative and a sneaky kind of attack which takes more than simply a technical skill. There is a emotional and often psychological feature that associates it. A hacker who convinces an organization via social engineering has skilled the art of manipulating individual into performing actions or exposing confidential information via different mediums.

Social engineering hazard

Consider the instance of two employees from two large financial organization having facebook accounts and are Facebook friends and they communicated sometimes which is often outside their work. It may sound like an authentic friendship, but only till the hackers were able to gain control over the facebook accounts of one the two. The hackers will send a simple message to one of them, saying the other to see the pictures that he or she has taken during the company picnic. Business owner takes social media promoting service for their social media presence. Before buying any service you must check company reviews.

When the receiver click on the link, in the want of looking at the pictures of the other, he is actually downloading the malicious software, facilitating the hackers to take control of the company of the laptop used by the person opening the link. The attackers will then be able to have access to the company’s network using the person’s credentials. This instance, illustrates how the development of social media, blended with a lack of awareness among the employers and employees about potential and personal business use, can raise the exposure of risk to company’s liability, reputation and the operation. Social Engineering strategy should be good enough for your marketing policy.

Presence of company in a social media network

It is strongly recommended that businesses and government agencies avoid the use of social networking websites while posting internal operating information. It is a sort of dubious exercise. At worst cases, companies are exposing themselves to liable risk of the security breaches. Casually posting very detailed information from high-security personnel, particularly about the absence from work like their whereabouts at conferences or on vacation, may offer industrial spies valuable details for penetration across social engineering.

The linkedIn user also has a final option and control while it comes to setting up a connection. One user can welcome other to connect, however the connection is not confirmed until the person invited is approved of the connection. A member of LinkedIn tends to have greater command over what the other members see in the public profile. LinkedIn social network has granular controls, enabling users to clock particular information of their profiles out of public view. You can either prefer showing or not showing your location, your picture or even your last name. These are the reasons why it is better to use LinkedIn, instead of Twitter, Facebook or Friendster.