There are a remarkable number of online marketers who still harbor the unrealistic expectations based on some wrong principles which are supposed to lead to a successful online marketing campaign. Internet marketing is something without which no website can reach the zenith of success. But it is sad enough to note that there are some nasty rumors which circulate the industry regarding online marketing. People might had some bad experience with online marketing due to which they might have spread rumors which have affected the entire industry in a bad way. If you don’t want to influence your decisions on such wrong myths, here are some myths and facts that you should consider.
Myth #1: Customers from purchase you as the product is cheaper than the competitor’s
Fact: It is not always true that cheap prices always automatically translate into massive PR, word-of-mouth and market share. Online users actually need to know about your existence. Only offering a cheaper price than your biggest competitor doesn’t do any benefit for your site. Expecting orders just because you’re offering products at a much lower price than your competitor is something delusional. You always have to keep creating awareness by using some of the most effective online marketing strategies.
Myth #2: We need to get maximum number of visitors to our site
Fact: Remember that there is always a huge difference between getting enough traffic and getting the right kind of traffic, especially when you’re spending money and time to generate it. For you, which is a better deal, getting 100 targeted visitors from which 20 become leads or 1000 wide-ranging visitors among which only 5 become leads? So, dump the idea of obtaining the highest number of clicks for your website. There are times when quality becomes more important than quantity.
Myth #3: We don’t require marketing because our product is perfect
Fact: There are people who think that the products that they’ve created are simply perfect and hence they don’t require any marketing in order to reach out to their targeted audience. This is nothing but a myth. Any product, whatsoever good it can be, will_1 require marketing in order to reach out to people. As the internet offers you a cheap medium to reach out to a potentially large audience, you should be using every bit of the medium to spread the word about your products lest your competitors outpace you.
Myth #4: Our website looks great and hence half of our work is done
Fact: Yes, you could have developed a great-looking website but your competitors could have done the same thing. You think you have spent a long time creating the ad copy buy your colleagues could have also spent the same time and effort in creating their ad copy. So, no matter how good your website looks, you should always continue with your online marketing efforts.
Get help of companies which provide online marketing services if you’re not much confident about your personal skills. However, make sure they have your best interests in mind.